Il Sole 24 ORE Group unveils its new Brand Identity: tradition and a multimedia vision for a future-oriented ecosystem

The Il Sole 24 ORE Group is entering a new phase of evolution with the launch of its new brand identity, which strongly reaffirms the role and positioning of Italy’s leading multimedia ecosystem.
The new name – Il Sole 24 ORE Group – enhances a history spanning more than 160 years, while the new logo, designed by Studio FM Milano, tells the story of the integration between tradition and innovation, combining newspaper pages with a heart of digital pixels, a metaphor for digital evolution and the Group’s increasingly integrated multimedia identity.
Each pixel is then colored to represent an area, a vertical, a voice of the Group: from news and digital platforms to education and events, from culture to professional services. A dynamic mosaic that conveys the image of a cohesive and recognizable system and the uniqueness of the ecosystem.
The Il Sole 24 ORE Group looks to the future as a dynamic organization, capable of innovating without losing solidity, authority, and credibility.
For further information: https://www.ilsole24ore.com/art/gruppo-sole-24-ore-nome-e-loghi-nuovi-la-storia-e-futuro-AIVNCnw