Gruppo Il Sole 24 ORE: identity as the foundation for the future

The Gruppo Il Sole 24 ORE chooses identity as a driver of evolution: a new name, a new logo, and a statement that affirms the depth of its history and the richness of the Group, projecting them into a new vision of the future.

Italy’s leading media group in economic, financial, regulatory, and cultural information inaugurates a new chapter by unveiling a new brand identity, built on clear, symbolic, and highly recognizable identity choices. At the heart of this evolution is, first of all, the transition in naming from Gruppo 24 ORE to Gruppo Il Sole 24 ORE. An act of enhancing a heritage of information, culture, and civic value that has represented a national reference point for over 160 years. Because “Il Sole” is not only a historical legacy, but a living resource capable of guiding innovation while ensuring consistency, credibility, and authority. This choice is accompanied by a new visual mark, designed to interpret—all within a single renewed logo—the many assets that embody the Group’s value: Italy’s first and only multimedia platform that not only comprises, but integrates newspaper, digital platforms, news agency, radio, television, books, podcasts, professional publishing, training, exhibitions and events, together with initiatives and services dedicated to professionals, businesses, the business community, institutions, and society at large.